| 基于顾客价值的企业竞争力整合模型探析 |
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| 引用本文： | 武永红,范秀成.基于顾客价值的企业竞争力整合模型探析[J].中国软科学,2004(11):86-92. |
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| 作者姓名： | 武永红 范秀成 |
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| 作者单位： | 南开大学,国际商学院,天津,300071 |
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| 基金项目： | 国家自然科学基金项目(70272027)，国家社科基金项目(02BJY099)。 |
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| 摘 要： | 基于文献回顾从顾客价值与顾客需求、顾客价值与企业市场提供物之间关系的角度深入阐释了顾客价值的内涵。从四个方面系统剖析了企业市场竞争力的本质就是更大的顾客感知价值。以顾客价值创新战略思维为指导,探索性构建了基于顾客价值的企业竞争力整合模型,并将创造、传递更大的顾客价值作为提升企业竞争力的焦点任务。
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| 关 键 词： | 顾客价值 企业竞争力 定位理论 资源论 价值创新 |
| 文章编号： | 1002-9753(2004)11-0086-07 |
| 修稿时间： | 2004年4月10日 |
Research on the Customer-Value-Based Integrated Model for Competitiveness of Enterprise |
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| WU Yong-hong,FAN Xiu-cheng.Research on the Customer-Value-Based Integrated Model for Competitiveness of Enterprise[J].China Soft Science,2004(11):86-92. |
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| Authors: | WU Yong-hong FAN Xiu-cheng |
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| Abstract: | Based on the review of literature concerned, this paper explains the connotation of customer value from the perspective of the relations not only between customer value and customer demand, but also between customer value and enterprise market supply. From four aspects, the paper analyzes the reason why the essence of enterprise competitiveness is the more customer perceived value. On the guidance of customer-value innovation strategic thinking, this paper tries to construct a customer-value-based integrated model for competitiveness of enterprise, takes the creation and transfer of more costumer-value as the central mission to promote enterprise competitiveness. |
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| Keywords: | customer value competitiveness of enterprise position theory resource-based theory value innova-(tion) |
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