| 2019年华夏地域文化传播研究 |
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| 引用本文： | 李海文.2019年华夏地域文化传播研究[J].福建工程学院学报,2020,0(2):191-197. |
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| 作者姓名： | 李海文 |
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| 作者单位： | 福建农林大学金山学院 |
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| 摘 要： | 2019年华夏地域文化传播研究成果颇丰。在内容分析方面，“传播论”认为挖掘、认知本地文化是传播之始，但内容编码上还要下功夫；叙事分析深受青睐，个案研究是天然选择。在媒介分析方面，新媒体新技术深受追捧，地方媒体是地域文化传播的重要且必要推手，交通工具与设施化为传播媒介，地方高校是地域文化传播的中转站，汉语国际教育是地域文化传播的新媒介。在效果研究方面，量化研究少而精，质化研究多而不强；效果应用主要服务地方党政系统，集中旨在提升未然效果。其总体特征是还处在破土而出的成长期，有待进一步发展。
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| 关 键 词： | 华夏传播 地域文化 研究 媒介 |
Research on the communication of Huaxia regional culture in 2019 |
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| LI Haiwen.Research on the communication of Huaxia regional culture in 2019[J].Journal of Fujian University of Technology,2020,0(2):191-197. |
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| Authors: | LI Haiwen |
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| Institution: | Jinshan College of Fujian Agriculture and Forestry University |
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| Abstract: | The year 2019 saw fruitful results of the annual research on the communication of Huaxia regional culture. As to content analysis, “communication theory” holds that exploring and recognizing local culture is the beginning of communication; efforts have to be made in content coding; narrative analysis is favored, and case study is a natural choice. In terms of media analysis, new media and new technology are highly sought after; local media are important and necessary for regional cultural communication; transportation means and facilities are transformed into media; local colleges and universities are transit stations for regional cultural communication, and international Chinese education is a new medium for regional cultural communication. In effect research, quantitative research is insufficient in quantity but good in quality, while qualitative research is abundant but only of medium-level quality. In terms of effect application, it mainly serves the local CPC and government system, and focuses on improving the effects in future. It is generally characterized by being in its infancy and needs further development. |
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| Keywords: | Huaxia communication regional culture research media |
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