| 考虑社会责任主体差异的供应链绿色创新决策 |
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| 引用本文： | 陈哲.考虑社会责任主体差异的供应链绿色创新决策[J].福建工程学院学报,2021,0(4):391-400. |
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| 作者姓名： | 陈哲 |
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| 作者单位： | 福建工程学院管理学院 |
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| 摘 要： | 绿色创新是我国实现经济社会绿色转型的必然要求，企业绿色创新决策与社会责任水平存在关联，供应链中社会责任承担主体差异将影响企业绿色创新决策。构建一个二级供应链模型，考察承担主体差异对制造商绿色创新决策的作用机制，探究各影响因素对决策结果的影响，研究发现:供应链主体社会责任承担情况将影响制造商绿色创新，各方社会责任分担比例与各情形下绿色创新投入、双方效用正向相关；制造商与零售商双方共担社会责任下的绿色创新水平将优于单方承担社会责任情形，两类单方承担情形下的绿色创新水平大小关系与双方社会责任承担比例间的数量关系有关；消费者绿色偏好与制造商绿色创新投入、双方效用、零售价格与批发价格正向关联，消费者价格敏感度则与上述变量反向关联。提出相关策略建议，以期为供应链企业绿色创新促进提供有益参考。
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| 关 键 词： | 绿色创新 社会责任行为 承担主体差异 供应链企业 |
Green innovation decision-making of supply chain enterprises considering the difference of social responsibility undertakers |
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| CHEN Zhe.Green innovation decision-making of supply chain enterprises considering the difference of social responsibility undertakers[J].Journal of Fujian University of Technology,2021,0(4):391-400. |
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| Authors: | CHEN Zhe |
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| Institution: | School of Management, Fujian University of Technology |
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| Abstract: | Green innovation is an inevitable requirement for China to realize the green transformation of economy and society. The green innovation decision-making is correlated with the level of social responsibility of enterprises and the difference of social responsibility undertakers in the supply chain will affect the green innovation decision-making of enterprises. A two-level supply chain model was constructed to investigate the influence mechanism of undertakers’ difference on manufacturer’s green innovation decision-making, and then explore the influence of various factors on the decision-making results. Results show that: (1) the social responsibility of the supply chain enterprises will affect the manufacturer’s green innovation, and the proportion of social responsibility of all parties is positively related to the green innovation input and the utility of manufacturer and retailer; (2)the level of green innovation under the social responsibility shared by both manufacturers and retailers will be higher than that under the situation of unilateral sharing of social responsibility; the relationship between the level of green innovation under two kinds of unilateral sharing conditions is related to the quantitative relationship between manufacturers’ social responsibility sharing proportion and retailer’ sharing proportion; (3)consumers’ green preference is positively correlated with manufacturers’ green innovation input, utility of manufacturer and retailer, retail price and wholesale price, while consumers’ price sensitivity is negatively correlated with the above variables. Some relevant strategies are put forward in order to provide useful reference for the promotion of green innovation in supply chain enterprises. |
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| Keywords: | green innovation social responsibility behavior undertaker difference supply chain enterprises |
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