首页 | 本学科首页   官方微博 | 高级检索  
     检索      

电商平台强制“二选一”行为法律分析
引用本文:张一泓.电商平台强制“二选一”行为法律分析[J].宜春学院学报,2021(2):32-38,120.
作者姓名:张一泓
作者单位:华东政法大学知识产权学院
摘    要:电子商务平台实施的强制“二选一”在竞争属性上属于破坏公平、自由竞争秩序的行为。针对此种行为,区分不同的利益受损主体,分别从平台内经营者和其他竞争平台角度确立法律救济路径,应当优先适用《电子商务法》的相关规定,并以《反不正当竞争法》第2条作为兜底条款构建法律规则体系。但基于针对互联网领域监管应持有审慎态度的价值取向,在不具有市场支配地位的行为人实施强制“二选一”行为的认定上,法律应当保持谦抑性,在反法一般条款的适用、和在“恶意”“不合理”因素的认定上应采取严格标准,以此促进互联网平台经济的发展。

关 键 词:“二选一”  电商平台  滥用市场支配地位  不正当竞争Legal  Analysis  of  E-commerce

Legal Analysis of Platform Mandatory“Either One or the Other”Rule
ZHANG Yi-hong.Legal Analysis of Platform Mandatory“Either One or the Other”Rule[J].Journal of Yichun University,2021(2):32-38,120.
Authors:ZHANG Yi-hong
Institution:(School of Intellectual Property,East China University of Political Science and Law,Shanghai 200042,China)
Abstract:The mandatory“two choose one”implemented by the e-commerce platform is an act that undermines the fair and free competition order in terms of competitive attributes.In response to this kind of behavior,distinguish between different parties with damaged interests,and establish a legal remedy path from the perspective of the operators on the platform and other competitive platforms.The relevant provisions of the“E-commerce Law”should be applied preferentially and the“Anti-Unfair Competition Law”Article 2 serves as a bottom line clause to build a system of legal rules.However,based on the value orientation that should be cautious in the supervision of the Internet field,the law should remain modest in the determination of the mandatory“two choose one”behavior by actors who do not have a dominant market position,and the application of the general provisions of anti-law,And strict standards should be adopted in determining“malicious”and“unreasonable”factors,so as to promote the development of the Internet platform economy.
Keywords:“two choose one”  e-commerce platform  abuse of dominant market position  unfair competition
本文献已被 维普 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号