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浅谈城市生态体育公园的市场运作思路
引用本文:邓逢明.浅谈城市生态体育公园的市场运作思路[J].吉林广播电视大学学报,2005(1):36-39.
作者姓名:邓逢明
作者单位:湖南科技大学教育学院 湖南
摘    要:运用文献资料和调查等方法,对我国城市生态体育公园经营现状进行研究分析。结果表明:我国城市生态体育公园规划欠合理,主题不明确,景点内容形式缺乏个性和特色,运作项目单一,经营管理运作模式落后陈旧。建议从以人为本的生态观视角,塑造体育主题,突出特色,打造品牌,科学经营,用新的绿色生态理念指导生态体育公园沿着生态、人文的方向可持续发展。

关 键 词:突出特色  市场运作  经营现状  可持续发展  打造品牌  中国  经营管理  生态体育  主题  内容形式

Discussion on Operation of Market of Ecological Sport Parks in Cities
Authors:Deng Feng Ming
Abstract:The study and analysis on the present situation management of ecological sport park in Chinese cities was made with reference data and investigtion. The results indicate that the ecological sport park in Chinese cities have the following main problems, project, topic, operation programs and so on. Some suggestions have been put forward in the paper from the ecological Angle of view, which include molding the athletics topic, outstanding special features, creating the brand, scientifically operating, guiding the ecological sport park to develop continuously along the direction of the ecology and humanity.
Keywords:City  ecological sport park  market operation  marketing
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