| 新闻策划热背景下的校园新闻策划——以《凯里学院报》为例 |
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| 引用本文： | 李勇.新闻策划热背景下的校园新闻策划——以《凯里学院报》为例[J].凯里学院学报,2013,31(2):126-130. |
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| 作者姓名： | 李勇 |
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| 作者单位： | 凯里学院,贵州凯里,556011 |
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| 基金项目： | 2012年度凯里学院重点规划课题"新闻策划热背景下的校园新闻策划与采写技巧研究"阶段性成果 |
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| 摘 要： | 新闻策划现已成为媒体生存与发展的一项重要手段。作为出版周期较长的高校校报要生存与发展更需要策划。作好策划可以实现“四个有利”：一是有利于促进校报的内涵建设与生存发展；二是有利于提高校报采编队伍的业务能力与综合素质；三是有利于增强校报的创造力和竞争力；四是有利于形成校报独特的品牌栏目。校园新闻策划的途径为：一是做好选题策划；二是做好版面策划；三是抓住社会层面与校园层面的契合点策划。
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| 关 键 词： | 高校校报 新闻策划 凯里学院报 |
Campus News Planning under the Background of Hot News Planning: A Case Study of Kaili University |
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| LI Yong.Campus News Planning under the Background of Hot News Planning: A Case Study of Kaili University[J].Journal of Southeast Guizhou National Teachers College,2013,31(2):126-130. |
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| Authors: | LI Yong |
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| Institution: | LI Yong ( Kaili University, Kaili, Guizhou, 556011, China) |
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| Abstract: | News planning has become an important means of the media＇ s existence and development. As a long publishing period newspaper, college newspaper requires much more planning. Good news planning can achieve four advantages： first, it promotes the construction of the connotation of college newspaper, as long as its survival and development. Second, it improves the professional proficiency and comprehensive quality of news coverage group. Third, it strengthens school newspaper＇s creativity and competitiveness. Forth, it helps to form unique brand columns. The approaches for campus news planning are as follow： 1 ） selection of topics planning; 2） layout of page planning; and 3 ） planning combined society with campus. |
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| Keywords: | college newspaper news planning Kaili University newspaper |
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