| 新媒体时代企业运用微博进行危机公关的有效途径 |
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| 引用本文： | 郭兰双,艾美华.新媒体时代企业运用微博进行危机公关的有效途径[J].新疆职业大学学报,2014(6):48-51. |
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| 作者姓名： | 郭兰双 艾美华 |
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| 作者单位： | 新疆财经大学新闻与传媒学院,新疆乌鲁木齐830012 |
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| 基金项目： | 2014年度新疆维吾尔自治区普通高校人文社科重点研究基地新疆社会经济统计研究中心重点项目（050314B05） |
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| 摘 要： | 文章探讨了出现危机事件时，企业如何利用微博信息平台，进行危机公关。通过分析利用微博平台处理危机事件的典型案例，提出树立公关思维、掌握微博基本运营、重塑企业形象等企业运用微博进行危机公关的有效途径。
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| 关 键 词： | 新媒体 微博 危机公关 |
Effective Ways of Crisis Public Relations of Enterprises by Microblogs in a New Media Age |
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| GUO Lan-shuang,AI Mei-hua.Effective Ways of Crisis Public Relations of Enterprises by Microblogs in a New Media Age[J].Journal of Xinjiang Vocational University,2014(6):48-51. |
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| Authors: | GUO Lan-shuang AI Mei-hua |
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| Institution: | (School of Journalism and Communication ,Xinjiang Finance and Economics University, Urumqi,Xinjiang 830012) |
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| Abstract: | In this paper, it＇s discussed that how the enterprises conduct crisis public relations management by the information platform of microblogs when the crisis event happens. Through analysis of typical eases of crisis event by the information platform of microblogs, effective ways are put forward to use microblags in the crisis public relations such as setting up public relations thinking, grasping basic operations of microblogs and reshaping corporate image. |
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| Keywords: | new media microblog crisis public relations |
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