| 由“易中天现象”谈《百家讲坛》栏目的创新 |
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| 引用本文： | 孔庆康.由“易中天现象”谈《百家讲坛》栏目的创新[J].南宁师范高等专科学校学报,2010,27(4):63-65. |
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| 作者姓名： | 孔庆康 |
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| 作者单位： | 浙江工商职业技术学院,浙江,宁波,315012 |
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| 摘 要： | ＂易中天现象＂的出现,引发了一场文化与文学的论争,同时也引起有关学者和媒体关系的争辩。《百家讲坛》成就了易中天,而易中天也激活了《百家讲坛》。《百家讲坛》以通俗的语言、故事化的叙述方式、立体的传媒手段等并借助学术明星来传播经典的学术文化,赢得了广大观众,形成电视栏目中的＂核心竞争力＂。
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| 关 键 词： | 易中天现象 文化争议 节目定位 效应 |
Innovation of Lecture Room: Yi Zhongtian Phenomenon |
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| KONG Qing-kang.Innovation of Lecture Room: Yi Zhongtian Phenomenon[J].Journal of Nanning Junior Teachers College,2010,27(4):63-65. |
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| Authors: | KONG Qing-kang |
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| Institution: | KONG Qing-kang(Zhejiang Business Vocational Technical College,Zhejiang Ningbo,315012) |
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| Abstract: | Lecture Room makes Yi Zhongtian successful and Yi Zhongtian activates Lecture Room.Lecture Room spreads classic academic cul-ture,wins audiences and becomes core competence of TV programs through simple language,narrative way to tell stories and stereoscopic mass media. |
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| Keywords: | Yi Zhongtian phenomenon culture dispute program orientation effection |
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