| 湖南中小企业营销管理的调查分析 |
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| 引用本文： | 刘望,朱景忠.湖南中小企业营销管理的调查分析[J].株洲师范高等专科学校学报,2010(1). |
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| 作者姓名： | 刘望 朱景忠 |
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| 作者单位： | 湘潭大学商学院; |
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| 摘 要： | 中小企业的发展与其营销管理工作是密不可分的,湖南省大部分中小企业由于观念陈旧、制度不全、人才紧缺、创新不足等方面原因,导致其营销现状不理想,严重制约着它们的进一步发展壮大。这些中小企业应该从树立正确的营销观念,建立科学的营销管理制度,塑造优秀的营销团队,运用创新的营销方式等方面入手,完善自身的营销管理工作,改善企业的营销现状。
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| 关 键 词： | 中小企业 营销现状 营销管理 |
Investigation and Analysis of Marketing Management of Small and Medium-sized Enterprises in Hunan Province |
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| LIU Wang,ZHU Jingzhong.Investigation and Analysis of Marketing Management of Small and Medium-sized Enterprises in Hunan Province[J].Journal of Zhuzhou Teachers College,2010(1). |
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| Authors: | LIU Wang ZHU Jingzhong |
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| Institution: | LIU Wang,ZHU Jingzhong(Business School,Xiangtan University,Xiangtan Hunan 411105,China) |
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| Abstract: | The development of small and medium-sized enterprises is inseparable from their marketing management.As a result of outdated marketing concepts,imperfect systems,human resources shortage,and lack of innovation,the marketing status of most small and medium-sized enterprises in Hunan Province is far from ideal.This has seriously restricted their further development.Starting from establishing a correct marketing concept,setting up a scientific marketing management system,building an excellent marketing team an... |
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| Keywords: | small and medium-sized enterprises marketing status marketing management |
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