| 网络时代的"麦哲伦"——从文化研究的四个研究模式看博客文化 |
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| 引用本文： | 邹赞.网络时代的"麦哲伦"——从文化研究的四个研究模式看博客文化[J].伊犁教育学院学报,2006,19(4):85-89. |
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| 作者姓名： | 邹赞 |
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| 作者单位： | 新疆大学,人文学院,新疆,乌鲁木齐,830046 |
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| 摘 要： | 博客文化是一种新兴的网络文化,也是一种多元化的大众文化.把博客作为一种文化来研究,显然是从“文化研究“的视域出发的.借用文化研究的模式,可以对博客文化做出较全面地阐释:从“生产(者)中心论模式“探讨博客文化生产者的文化身份及博客文化的生产目的;从“受众中心论模式“探讨博客文化受众与生产者的互动关系,并从博客受众的亚文化结构入手,解析其受众的文化身份与接受心理;以“文本中心论模式“为着眼点,探讨博客文化的私人性与公共性,博客文化的叙事策略与叙事方法;从“文化情境研究模式“出发,探讨博客文化与主流文化的关系,并结合后现代语境及消费文化的特点,质疑博客文化的内涵.
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| 关 键 词： | 博客文化 文化研究 研究模式 |
| 文章编号： | 1009-0487(2006)04-0085-05 |
| 修稿时间： | 2006年9月27日 |
Magallance of Internet Times——Analysis of Blog Culture Based on the Patterns of Cultural Studies |
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| ZOU Zan.Magallance of Internet Times——Analysis of Blog Culture Based on the Patterns of Cultural Studies[J].Journal of Yili Education College,2006,19(4):85-89. |
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| Authors: | ZOU Zan |
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| Abstract: | Blog,an updated internet culture, is a diversified popular culture as well. Researches of blog in cultural ways seem to be based on cultural studies. By using the four research patterns of cultural studies, we can make a relatively satisfactory explanation of blog culture. From the producing pattern, we focus on the cultural identity of producers and their motivations. From the receiving pattern, we focus on the interaction between blog producers and receptors, mainly explaining receptors' cultural identity and receiving mentality. From the textual pattern, we discuss privacy and publicity of blog cuture and its narrative skills. From cultural situation pattern, we explain the relationship between blog culture and mainstream culture, questioning the true cultural meaning of blog culture in terms of postmodernism and consuming culture. |
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| Keywords: | blog culture cultural studies research pattern |
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