| 顾客价值内涵及属性研究 |
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| 引用本文： | 于秋红.顾客价值内涵及属性研究[J].常熟理工学院学报,2007,21(5):52-55. |
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| 作者姓名： | 于秋红 |
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| 作者单位： | 常熟理工学院,管理工程系,江苏,常熟,215500 |
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| 摘 要： | 顾客价值被认为是提高企业顾客忠诚度,保持企业竞争优势的源泉,从而被越来越多的企业和研究者所重视.很多学者从不同的角度对其进行阐述.总的来说,顾客价值是顾客的主观感知,受产品和服务、使用情景、个人价值观等各方面的影响,是顾客的权衡结果.
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| 关 键 词： | 顾客价值 价值属性 顾客感知 |
| 文章编号： | 1008-2794（2007）05-0052-04 |
| 收稿时间： | 2007-02-27 |
| 修稿时间： | 2007-02-27 |
Studies on Connotation and Attributes of Customer Value |
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| YU Qiu-hong.Studies on Connotation and Attributes of Customer Value[J].Journal of Changshu Institute of Technology,2007,21(5):52-55. |
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| Authors: | YU Qiu-hong |
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| Institution: | Management Engineering Dept. , Changshu Institute of Technology, Changshu 215500, China |
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| Abstract: | Customer value is regarded as an important source of improving customer loyalty and retaining sustainable competitive advantages.There is increased attention from researchers and managers.Researchers study customer value from different aspects.All in all,customer value is subjective perception and measurement of customer,which is influenced by products,services,scenarios and customer values. |
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| Keywords: | customer value value attributes customer perception |
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