| 国有商业银行差异化战略及研究评析 |
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| 引用本文： | 许嘉平,刘涛,张同建.国有商业银行差异化战略及研究评析[J].山东商业职业技术学院学报,2014,14(5):25-28. |
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| 作者姓名： | 许嘉平 刘涛 张同建 |
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| 作者单位： | 1. 中国建设银行股份有限公司镇江分行,江苏镇江,212000
2. 江苏大学管理学院,江苏镇江,212013 |
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| 摘 要： | 差异化战略是国有商业银行的一项关键性竞争战略,包含着若干具体的实施策略.相比于西方商业银行而言,国有商业银行差异化战略在理论和实践上均存在着滞后性.差异化战略的实现依赖于各种具体的管理理念、方式和技术.国有商业银行差异化战略研究的总结可以为差异化战略的实施和探讨提供有益的理论启示.
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| 关 键 词： | 国有商业银行 差异化战略 数据库建设 市场细分 客户关系管理 |
Differentiation Strategy of State-Owned Commercial Bank |
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| XU Jia-ping,LIU Tao,ZHANG Tong-jian.Differentiation Strategy of State-Owned Commercial Bank[J].Journal of Shandong Institute of Commerce and Technology,2014,14(5):25-28. |
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| Authors: | XU Jia-ping LIU Tao ZHANG Tong-jian |
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| Institution: | XU Jia -- ping, LIU Tao , ZHANG Tong - jian ( 1. Zhenjiang Branch of China Construction Bank Corporation, Zhenjiang, Jiangsu 212013, China; 2. Jiangsu University, Zhenjiang, Jiangsu 212013, China ) |
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| Abstract: | The differentiation strategy is a key competitive strategy of state -owned commercial bank, con- taining several specific implementation strategies. Compared with the western commercial banks, the state -owned commercial banks strategy in both theory and practice has lagged behind. Implementation of differentiation strategy depends on the specific management concepts, methods and techniques. The summary of difference strategy re- search of state -owned commercial banks call provide enlightenment for the differentiation strategy implementation and discussion. |
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| Keywords: | state - owned commercial banks differentiation strategy database construction market seg-mentation customer relationship managemen~ |
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