| 简论我国少儿期刊的品牌建设之路 |
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| 引用本文： | 周国清.简论我国少儿期刊的品牌建设之路[J].湖南师范大学社会科学学报,2008,37(3):140-144. |
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| 作者姓名： | 周国清 |
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| 作者单位： | 湖南师范大学,新闻与传播学院,湖南,长沙,410081 |
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| 摘 要： | 我国少儿期刊的发展必须走品牌建设之路:明确媒介功能是其基点,坚持"内容为王"是其关键,创新媒介形式是其重要因素,优化营销手段是其动力,突出少儿本位是其主体工程。
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| 关 键 词： | 少儿期刊 品牌建设 路径 中国 |
| 文章编号： | 1000-2529(2008)03-0140-05 |
| 修稿时间： | 2007年12月15 |
Discoursing On the Path to the Brand Construction of Juvenile Periodicals in China |
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| ZHOU Guo-qing.Discoursing On the Path to the Brand Construction of Juvenile Periodicals in China[J].Journal of Social Science of Hunan Normal University,2008,37(3):140-144. |
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| Authors: | ZHOU Guo-qing |
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| Abstract: | The development of juvenile periodicals in China must take the path of brand construction:the key is defining the function of media;the crucial is insisting on "content is a king";the important factor is creating new media forms;the power is optimizing means of marketing;the main project is protruding children standard. |
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| Keywords: | juvenile periodicals brand construction path China |
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