| 协同营销——一种新的营销模式 |
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| 引用本文： | 侯瑾.协同营销——一种新的营销模式[J].北京工业职业技术学院学报,2008,7(1):111-114. |
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| 作者姓名： | 侯瑾 |
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| 作者单位： | 北京工业职业技术学院,北京,100042 |
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| 摘 要： | 现实中任何一家企业都不可能做到绝对的独立自主，每家企业必须在激烈的市场竞争中找准自己的位置，有机地与其他企业进行协同合作，才能拥有持续的成长空间。因此，协同营销将成为后经济时代新的大趋势。对比众多的常规营销模式而言，新营销模式——协同营销，具有资源广泛、使用灵活、选择余地宽泛等特点，能给企业创造新的差异优势，取得良好的市场竞争效果，也将成为企业“新宠儿”。
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| 关 键 词： | 营销模式 新营销 市场竞争 |
| 文章编号： | 1671-6588（2008）01-111-04 |
| 收稿时间： | 2007-09-03 |
A New Marketing Model of Collaborative Marketing |
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| Hou Jin.A New Marketing Model of Collaborative Marketing[J].Journal of beijing vocational & technical institute of industry,2008,7(1):111-114. |
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| Authors: | Hou Jin |
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| Institution: | Hou Jin(Beijing Polytechnic College,Beijing 100042,China) |
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| Abstract: | In the reality, it＇ s impossible for any business enterprise to be absolutely independent. Each enterprise must find its own location in fierce market competition, collaborate organically with other enterprises, and thus owns continued growth space. Therefore, collaborative marketing will become the new general trend in post -economy times. As far as numerous normal marketing models, the new marketing model ——collaborative marketing has more resources, more flexible use and broader selections. It can create new difference advantage for enterprises and obtain good result of market competition. As a result, collaborative marketing will be the new favorite of enterprises. |
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| Keywords: | marketong model new marketong market competotion |
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