| 校园公益广告语的隐喻研究 |
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| 引用本文： | 裘莹莹,徐晨晨.校园公益广告语的隐喻研究[J].湖北第二师范学院学报,2013(10):36-38. |
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| 作者姓名： | 裘莹莹 徐晨晨 |
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| 作者单位： | 淮阴工学院外国语学院,江苏淮安223003 |
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| 基金项目： | 江苏省大学生创新训练计划项目（12035）;淮阴工学院科研基金项目（HGC1119） |
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| 摘 要： | 分析校园公益广告语中的隐喻和转喻的类型和特点,结合校园公益广告的语类特点,指出该类广告中隐喻以本体性隐喻（拟人隐喻和实体或物质隐喻）、转喻以整体与部分之间的转喻（事物与部分之间的转喻、事件转喻和范畴与其特征之间的转喻）为主,隐喻和转喻的目标域不直接出现在广告语中.
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| 关 键 词： | 隐喻 转喻 校园公益广告 拟人 |
A Metaphorical Study of Campus Public Service Advertising Slogans |
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| QIU Ying-ying,XU Chen-chen.A Metaphorical Study of Campus Public Service Advertising Slogans[J].Journal of Hubei University of Education,2013(10):36-38. |
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| Authors: | QIU Ying-ying XU Chen-chen |
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| Institution: | ( Faculty of Foreign Languages, Huaiyin Institute of Technology, Huai＇an Jiangsu 223003, China) |
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| Abstract: | Types and characteristics of metaphor and metonymy in campus public service advertising （CPSA） slogans are analyzed. With CPSA＇s generic features, this paper points out that CPSAs are characterized by the frequent use of ontological metaphors（ personification and entity and substance metaphors） and ＂whole and part＂ metonymies（ the thing and its parts ICM, complex event ICM and category-and-member ICM）. The target of metaphor and metonymy are not be represented visually in slogans. |
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| Keywords: | metaphor metonymy campus public service advertising personification |
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