| 论市场经济的"两个上帝"理念及其重要价值 |
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| 引用本文： | 陈赞晓,陈良茂.论市场经济的"两个上帝"理念及其重要价值[J].广东技术师范学院学报,2007(2):41-44. |
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| 作者姓名： | 陈赞晓 陈良茂 |
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| 作者单位： | [1]广东技术师范学院,广东广州510665 [2]广东乐昌供电局,广东韶关512200 |
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| 摘 要： | 没有顾客就没有市场,没有员工就不会有企业.顾客是企业"外部上帝",也是"第一上帝",员工是企业"内部上帝",也是"第二上帝".与"两个上帝"的理念相适应,我国企业应创新"一切为了顾客,一切依靠顾客"的经营战略和"一切为了员工,一切依靠员工"的管理战略.
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| 关 键 词： | 顾客 员工 "上帝" 战略 |
| 文章编号： | 1672-402X（2007）02-0041-04 |
| 收稿时间： | 2006-12-10 |
| 修稿时间： | 2006年12月10 |
On the Concept of "Two Gods" in Market Economy |
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| Chen Zanxiao,Chen Liangmao.On the Concept of "Two Gods" in Market Economy[J].Journal of Guangdong Polytechnic Normal University,2007(2):41-44. |
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| Authors: | Chen Zanxiao Chen Liangmao |
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| Institution: | 1. Guangdong Polytechnic Normal University, Guangzhou, Guangdong, 510262 ; 2. Guangdog Lechang Power Bureau, Shaoguan, Guangdong, 512200 |
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| Abstract: | There is no market without customers.There is no enterprise without staff.Customers are "the external god" and the "first god"of enterprises,while staff are"the internal god" and "the second god" of enterprises.To follow the concept of "two gods",Chinese enterprises should adopt the strategies of "all for customers,all depending on customers" and "all for staff,all depending on staff". |
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| Keywords: | customers staff "god" strategy |
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