| 推销中如何处理质量问题 |
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| 引用本文： | 刘文燕.推销中如何处理质量问题[J].唐山学院学报,1999(3). |
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| 作者姓名： | 刘文燕 |
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| 作者单位： | 唐山高等专科学校管理工程系!河北唐山，063000 |
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| 摘 要： | 决定顾客作出购买决定的主要不是商品的质量而是对商品的需要，即商品的实用性。推销员在商品推销中必须强调商品的实用价值，不要过多地罗列质量特点，并且要用顾客听得懂的语言陈述质量要点。
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| 关 键 词： | 商品推销 商品质量 实用性 营销语言 |
How to Handle Quality Problems in Promoting Sales |
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| Liu Wenyan.How to Handle Quality Problems in Promoting Sales[J].Journal of Tangshan College,1999(3). |
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| Authors: | Liu Wenyan |
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| Abstract: | What makes a customer decide to buy a Commodity is mainly his need for it, or its usefulness, but no its quality. A salerman must lay stress on the usefulness of the commodity in promoting sales. He needn' t list a lot of quality chnateristics. He may ouly State the important points bo quality with the words that the customers can easily understand. |
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| Keywords: | Sales promotion Quality of commodity Usefulness Sales language |
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