| 谈广告中常见的逻辑问题 |
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| 引用本文： | 李剑锋.谈广告中常见的逻辑问题[J].唐山学院学报,2011,24(2):48-50. |
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| 作者姓名： | 李剑锋 |
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| 作者单位： | 唐山学院,文法系,河北,唐山,063000 |
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| 摘 要： | 广告需要创意,但创意无论多么新奇也不能违反逻辑。但是现今媒体上听到、看到的广告却充斥着大量的逻辑错误,给公众一种误导:似乎广告是可以脱离逻辑的一种特殊语言形式。文章通过分析几个广告案例揭示其中常见的逻辑错误。
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| 关 键 词： | 广告创意 逻辑错误 自相矛盾 偷换概念 |
Common Logical Problems in Ads |
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| LI Jian-feng.Common Logical Problems in Ads[J].Journal of Tangshan College,2011,24(2):48-50. |
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| Authors: | LI Jian-feng |
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| Institution: | LI Jian-feng(Department of Literature & Law,Tangshan College,Tangshan 063000,China) |
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| Abstract: | Creativity is needed in advertising,but no matter how creative the advertisement is,it must be logical.But we can easily see or hear a lot of advertisements with logical mistakes on mass media,misleading the public.It appears that advertisements can be a special form of language without logic.This paper will discuss several common logical errors with case analysis. |
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| Keywords: | advertising creative logical error self-contradictory disguised replacement of concept |
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