| 核心能力与战略多元化发展——基于通用电气公司的实证分析 |
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| 引用本文： | 杨朝辉.核心能力与战略多元化发展——基于通用电气公司的实证分析[J].唐山学院学报,2015,28(6):90-95, 100. |
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| 作者姓名： | 杨朝辉 |
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| 作者单位： | 中国人民大学 经济学院,北京 100872 |
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| 摘 要： | 不同于在技术和市场两方面关联度极低或全无关联的多角化发展,战略多元化是指创新型企业基于长期发展的核心技术和市场能力与经验,在技术或市场上,抑或在技术和市场两个领域都拥有极强关联性的多元化创新发展。多角化发展除金融性投机行为以外,在长期运营中不仅不能有效利用企业已有的技术和市场资源及能力优势,而且会为企业增加不必要的学习成本及能力与经验习得成本,而战略多元化则可以发挥和发掘企业的核心优势,进一步增强企业的核心竞争力。通用电气公司是战略化发展的典型,通过分析其在20世纪50年代分权化改革时建立的多个分部和下属事业部的业务运营,可以从历史发展的纵向角度,以历史资料为实证研究基础,清晰展现其战略多元化的发展状况。
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| 关 键 词： | 研发能力 市场拓展 核心技术 产品多元化 通用电气公司 |
| 收稿时间： | 2015/9/18 0:00:00 |
On Core Competence and Strategic Diversified Development: an Empirical Analysis of General Electric Company |
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| YANG Zhao-hui.On Core Competence and Strategic Diversified Development: an Empirical Analysis of General Electric Company[J].Journal of Tangshan College,2015,28(6):90-95, 100. |
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| Authors: | YANG Zhao-hui |
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| Institution: | School of Economy, Renmin University of China, Beijing 100872, China |
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| Abstract: | Unlike the diversified development with low or no correlation between technology and market, strategic diversification refers to innovative diversified development with high correlation between technology and market, based on long-term development of the core technology and marketing competence and experience in technology or/and market. cept for financial speculation, diversified development not only fails to make effective use of the technological advantages and marketing resources gained in development of an enterprise, but also increases unnecessary costs of learning, and ability and experience acquisition. wever, diversified strategy can help to discover and take advantage of the core strengths of an enterprise, thus enhancing its competitiveness. neral Electric Company is a good example of strategic development, and an analysis of the decentralization reform in the 1950s, when it established many subordinate divisions, can demonstrate its development of strategic diversified development. |
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