| 服装品牌建设中博客营销策略探析 |
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| 引用本文： | 袁金龙,曹康乐.服装品牌建设中博客营销策略探析[J].滁州学院学报,2013,15(1):55-58. |
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| 作者姓名： | 袁金龙 曹康乐 |
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| 作者单位： | 1. 安徽农业大学轻纺工程与艺术学院 合肥230036
2. 江南大学纺织服装学院 江苏无锡214122 |
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| 基金项目： | 安徽省高校优秀青年人才基金人文科学项目 |
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| 摘 要： | 博客营销是通过博客网站或博客论坛接触博客作者和浏览者,利用博客作者个人的知识、兴趣和生活体验等传播商品信息的营销活动。本文试图从博客营销的内涵及服装企业博客营销价值入手,结合成功博客营销案例,探析服装品牌建设中博客营销策略。
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| 关 键 词： | 博客营销 服装品牌建设 营销策略 |
Analyses of the Blog Marketing Strategy in Clothing Brand's Construction |
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| Yuan Jinlong
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Cao Kangle.Analyses of the Blog Marketing Strategy in Clothing Brand's Construction[J].Journal of Chuzhou University,2013,15(1):55-58. |
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| Authors: | Yuan Jinlong Cao Kangle |
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| Institution: | Yuan Jinlong,Cao Kangle |
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| Abstract: | The blog marketing is one kind of marketing activity,it can contact the blog author and the browser through the blog website or the blog forum.By using blog author’s individual knowledge,interest and life experience,the commodity information could be disseminated.This paper attempts to search the successful blog marketing case,analyzing the blog marketing strategy in the clothing brand’s construction from the blog marketing’s connotation and the clothing enterprise blog’s value. |
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| Keywords: | blog marketing the clothing brand’s construction marketing strategy |
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