| OTO模式在我国中小城市应用的探索 |
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| 引用本文： | 汝子报.OTO模式在我国中小城市应用的探索[J].惠州大学学报,2013(5):59-62. |
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| 作者姓名： | 汝子报 |
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| 作者单位： | 毫州职业技术学院管理系,安徽亳州236800 |
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| 基金项目： | 毫州职业技术学院院级课题（BYZ1214） |
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| 摘 要： | OTO作为一种新的电商模式在各大城市出现，对零售业产生了很大影响。文章对国内外OTO研究进行了梳理：国外对电商的研究比较深入、系统，也较为广泛，在技术应用方面也更加成熟和市场化；国内关于电商的研究更多的是产业模式的创新、实践创新或产业纵深拓展等应用型研究，但对数据挖掘和技术创新的研究落后于实际技术的应用。零售业走电子商务的道路是必然选择，但网络技术与理念落后、市场供需分散、专业人才匮乏等问题的存在表明对中小城市发展OTO模式还是一个挑战。
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| 关 键 词： | OTO 中小城市 零售业 |
Probe in OTO Model Applications in Med-small Cities in China |
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| RU Zi-bao.Probe in OTO Model Applications in Med-small Cities in China[J].Journal of Huizhou University,2013(5):59-62. |
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| Authors: | RU Zi-bao |
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| Institution: | RU Zi-bao (Management Department, Bozhou Vocational and Technical College, Bozhou 236800 ,Anhui China) |
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| Abstract: | As a new form of e-commerce in the major cities, OTO has created great influence on retail. This paper combs the theories of OTO research at home and abroad： In foreign countries,the study of e-commerce system is more in-depth to the market, more systemat- ic, and more widely, and technology applications are more sophisticated and market-oriented; Domestic research on e-commerce is more application-oriented, more in industry model innovation, and more in in-depth industry expansion, but data mining research and techno- logical innovation is behind the actual application in technology. E-commerce is the inevitable path of retail, but existing problems such as lagging network technology and philosophy, decentralized market supply and demand, and lack of professionals still indicate a chal- lenge for the development of OTO model in med-small cities in China. |
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| Keywords: | OTO reed-small cities retail |
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