| 新媒体背景下高校突发事件网络舆情传播模式及应对 |
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| 引用本文： | 毛宇锋.新媒体背景下高校突发事件网络舆情传播模式及应对[J].江苏高教,2020(6):67-70. |
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| 作者姓名： | 毛宇锋 |
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| 作者单位： | 绍兴文理学院对外联络处,浙江绍兴312000 |
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| 基金项目： | 绍兴市哲学社会科学研究项目 |
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| 摘 要： | 在微博、微信等新媒体主导互联网舆论生成的背景下,高校突发事件网络舆情呈现新变化。由于高校突发事件网络舆情传播主体间的特殊关系,呈现出由"强关系"向"弱关系"演进的传播模式,并且"强关系"和"弱关系"在舆情萌芽、关注、爆发、消退各个阶段发挥着不同的作用。根据传播模式要注重"声誉管理"、构建监控体系、及时干预处置,从而最大程度上预防或减少突发事件网络舆情对高校及社会带来的影响。
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| 关 键 词： | 新媒体 高校突发事件 网络舆情 国家突发公共事件 |
Communication Mode and Response of Network Public Opinion of University Emergencies under New Media |
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| Mao YuFeng.Communication Mode and Response of Network Public Opinion of University Emergencies under New Media[J].Jiangsu Higher Education,2020(6):67-70. |
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| Authors: | Mao YuFeng |
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| Abstract: | Under the background that micro-blog,WeChat and other new media lead the generation of Internet public opinion,the network public opinion of university emergencies indicates new changes.Due to the special relationship between the communication subjects,the network public opinion of university emergencies presents a communication mode evolving from"strong relationship"to"weak relationship".Both"strong relationship"and"weak relationship"play different roles at different stages of public opinion:germination,concern,outbreak and extinction.Based on the communication mode,we should pay attention to"reputation management",build a monitoring system,and intervene in time,so as to prevent or reduce the negative impact of network public opinion on universities and society to the greatest extent. |
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| Keywords: | new media university emergencies network public opinion national pubic emergency |
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