A new approach to an old problem |
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| Authors: | Ted Blanding |
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| Institution: | Professor of English, Bronx Community College , City University of New York |
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| Abstract: | Applying theories of cognition and affect that predict emotional responses to a stimulus on the basis of prior affect toward specific cues included in that stimulus, a study was conducted assessing individuals' fear and enjoyment reactions to horror films. Prior fear of specific cues included in each film was a significant predictor of overall fear reactions, after controlling for prior exposure to the film, fear of specific cues not included in the film, and manifest anxiety. Prior liking of specific cues included in each film did not emerge as a significant predictor of overall enjoyment. The contributions of gender and of level of forewarning about the film's content were also assessed. |
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| Keywords: | Cognition affect cue‐specific affect fear emotion media effects mass communication horror film forewarning |
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