| 论定制营销是未来主要营销手段的趋向 |
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| 引用本文： | 徐慧.论定制营销是未来主要营销手段的趋向[J].通化师范学院学报,2010,31(6):76-78. |
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| 作者姓名： | 徐慧 |
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| 作者单位： | 通化师范学院工商管理系,吉林通化,134002 |
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| 摘 要： | 21世纪,个性化消费成为主流,与之相适应,企业要生存发展,必须实行现代大规模定制营销。企业根据产品生产特点和顾客参与程度,可选择不同的定制营销方式。同时,作为现代定制营销,既要适应商品多样化,个性化的定制方式,又要维护大规模生产的经济效益,必须采取有效的营销策略,并正确理解和运用定制营销。
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| 关 键 词： | 定制营销 数据库 大规模定制 生产模式 营销手段 |
Customization Marketing is Major Marketing Methods in the Future |
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| XU Hui.Customization Marketing is Major Marketing Methods in the Future[J].Journal of Tonghua Teachers College,2010,31(6):76-78. |
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| Authors: | XU Hui |
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| Institution: | XU Hui(Department of Business and Administration,Tonghua Normal University,Tonghua,Jilin 134002,China) |
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| Abstract: | In the 21st century,the personalized consumption becomes the mainstream.Meanwhile the survival and development of enterprises must implement the modern mass customization marketing.The enterprises may choose different customization marketing according to the characteristics of product and the degree of participation of the customers.Simultaneously,modern customization marketing both must adapt the commodity＇s diversified and personalized customization mode,and must maintain the economic benefits of mass production,which need adopt the effective marketing strategy,and correctly understand and use customization marketing. |
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| Keywords: | customization marketing database mass customization production mode marketing method |
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