| 安徽省农产品加工企业市场营销研究 |
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| 引用本文： | 胡月英.安徽省农产品加工企业市场营销研究[J].安徽科技学院学报,2010,24(6):98-101. |
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| 作者姓名： | 胡月英 |
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| 作者单位： | 安徽科技学院?? 经济管理学院,安徽?? 凤阳??,233100 |
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| 基金项目： | 安徽科技学院重点建设学科项目 |
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| 摘 要： | 本文简要介绍了安徽省农产品加工企业的发展现状,较为深入地分析了制约安徽省农产品加工企业市场营销存在的主要问题,进而有针对性地提出了增加科技投入,推进农产品加工企业技术创新;多方筹措资金,保证加工原料收购;采用合理定价方法,灵活运用价格策略;创新促销方式,提高促销效果;注重分销渠道建设,促进加工农产品顺利销售等促进安徽省农产品加工企业市场营销工作的对策与建议,以供相关企业参考与借鉴。
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| 关 键 词： | 安徽省 农产品 加工企业 市场营销 |
Research on theMarket of the Business Enterprise that Produce Agricultural Products in Anhui Province |
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| HU Yue-ying.Research on theMarket of the Business Enterprise that Produce Agricultural Products in Anhui Province[J].Journal of Anhui Science and Technology University,2010,24(6):98-101. |
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| Authors: | HU Yue-ying |
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| Institution: | HU Yue-ying(College of Economics and Management,Anhui Science and Technology University,Fengyang 233100,China) |
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| Abstract: | This article describes the present development situation of the Produce Agricultural product business enterprise in Anhui Province,it analyzes thoroughly for the main limiting factor existing in the market distribution of the business enterprise in Anhui province.Then it made a targeted analysis on improving technological input,drive technological innovation,raise funds,ensure material acquisition,take a reasonable price and use the strategy freely,to innovate sales promotion and improve sales effect,pay at... |
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| Keywords: | Anhui province An agricultural product Processing enterprises Marketing |
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