| 许昌市商业型健身俱乐部运行现状探究 |
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| 引用本文： | 张山佳.许昌市商业型健身俱乐部运行现状探究[J].许昌学院学报,2012,31(2):64-67. |
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| 作者姓名： | 张山佳 |
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| 作者单位： | 许昌学院体育学院,河南许昌,461000 |
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| 基金项目： | 基金项目:河南省社科联2011年度调研课题 |
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| 摘 要： | 为了更好地了解许昌市商业型健身俱乐部的运行现状,运用问卷调查和数理统计等方法,对许昌市四家商业型健身俱乐部的基本现状、经营管理者基本情况、健身指导员基本情况和健身消费者基本情况四个层面进行了调查研究.研究结果表明：许昌市商业型健身场馆的经营现状不容乐观,场馆运营缺乏专门人才、健身指导员以及有效的营销手段.建议健身俱乐部增加丰富新颖的运动项目,提高管理者及教练员的自身业务水平,满足不同人群的健身需求.
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| 关 键 词： | 商业型 健身俱乐部 现状 |
Research on the Running Situation of Commercial Fitness Clubs in Xuchang |
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| ZHANG Shan-jia.Research on the Running Situation of Commercial Fitness Clubs in Xuchang[J].Journal of Xuchang University,2012,31(2):64-67. |
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| Authors: | ZHANG Shan-jia |
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| Institution: | ZHANG Shan-jia(School of Physical Education,Xuchang University,Xuchang 461000,China) |
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| Abstract: | In order to have a better understanding of the running situation of commercial fitness clubs in Xuchang,the basic situation of the club,the manager,the body-building instructor and the consumer of four commercial fitness clubs in Xuchang is investigated and studied through questionnaire and mathematical statistics.The research result shows that the running situation of Xuchang commercial fitness clubs is far from optimistic,lacking of specialists of club operation,good body-building instructors and efficient marketing means.It is suggested more novel sports events should be provided and the professional level of managers and instructors should also be improved so as to meet the needs of people of all kinds. |
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| Keywords: | commercial fitness club running situation |
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