| 吸纳“全媒体”元素 提升地方媒体传播影响力 |
| |
| 引用本文： | 应兴无.吸纳“全媒体”元素 提升地方媒体传播影响力[J].丽水学院学报,2012,34(6):82-85. |
| |
| 作者姓名： | 应兴无 |
| |
| 作者单位： | 缙云县广播电视台,浙江缙云,321400 |
| |
| 摘 要： | 在三网融合的背景下，广电媒体的传播方式日趋多样化。通过多次机构整合，许多地方传统媒体拥有相对独立的广播、电视、报纸、网络等资源，引入“全媒体”元素来优化资源配置，能有效提升传播影响力。整合各媒介资源，改造传统组织架构；设计全媒体下的管理、运行、考核体系，打造一支全能型采编队伍；对一个新闻主题进行全方位、多层次、多角度的“层级开发”，能满足不同媒介，不同受众的需求，实现多媒体信息共享。壮大地方媒体的经济实力，从而更好地服务大众。
|
| 关 键 词： | 全媒体 地方媒体 传播影响力 |
Absorbing Omnimedia Elements and Uplifting Propagation Impact of Local Media |
| |
| Ying Xingwu.Absorbing Omnimedia Elements and Uplifting Propagation Impact of Local Media[J].Journal of Lishui University,2012,34(6):82-85. |
| |
| Authors: | Ying Xingwu |
| |
| Institution: | Ying Xingwu (Jingyun County Radio and Television Station,Jingyun 321400,Zhejiang) |
| |
| Abstract: | When networks of telecommunication, cable TV and internet are well- integrated, the propagation means for radio and television are becoming increasingly diversified. By means of multi-integration, many traditional local media possess relatively independent resources like radio, television, newspaper, internet and so on. The allocation of resources can be optimized and the propagation impact can be uplifted by bringing in omnimedia elements through integrating various media resources, reforming the traditional organizational structures, designing corresponding novel omnimedia systems for management, operation and evaluation, building an all-round interviewing and editing team, achieving an all-round, multi-level and multi- dimensional development of a news subject. As such, the needs of different media and receivers of various kinds can be satisfied, and the share of information among different media could be realized. Likewise, the financial strength of local media can be upgraded and local public can be better served. |
| |
| Keywords: | omnimedia local media propagation impact |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
