| 项目驱动式教学在《市场调查与预测》中的应用 |
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| 引用本文： | 李晓翠.项目驱动式教学在《市场调查与预测》中的应用[J].襄樊职业技术学院学报,2010,9(6):101-103. |
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| 作者姓名： | 李晓翠 |
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| 作者单位： | 襄樊学院,管理学院,湖北,襄樊,441053 |
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| 基金项目： | 湖北省教育厅项目，襄樊学院教研究项目 |
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| 摘 要： | 在《市场调查与预测》课程教学中,引入项目驱动式教学方法,让学生根据课堂进度要求,分组协作完成一次完整的市场调查活动。该方法强调学生的主体性和主导性,突出实务操作性和参与过程的竞争性,旨在激发学生学习兴趣,提升学生的实践动手能力等。
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| 关 键 词： | 项目驱动式 项目 市场调查与预测 |
Application of Project-driven Mode in Market Survey and Forecasting |
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| LI xiao-cui.Application of Project-driven Mode in Market Survey and Forecasting[J].Journal of Xiangfan Vocational and Technical College,2010,9(6):101-103. |
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| Authors: | LI xiao-cui |
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| Institution: | LI xiao-cui (Management College of XFU, Xiangfan Hubei 441053,China) |
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| Abstract: | To use project-dri ven mode in the course of market survey and forecasting, is the way in which students must finish a whole project of market investigation in groups. With the aimof stimulating students＇ interest in study, this teaching method stresses on the students activity and domination, emphases the operation and competition. Thus enhance the students＇ practice ability |
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| Keywords: | project-driven mode project market survey and forecasting |
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