| 西北地区普通高校大学生体育消费预期行为研究 |
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| 引用本文： | 张超,徐国富,白光斌.西北地区普通高校大学生体育消费预期行为研究[J].西安文理学院学报,2011(4):105-109. |
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| 作者姓名： | 张超 徐国富 白光斌 |
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| 作者单位： | 西安电子科技大学体育部,陕西西安710071 |
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| 基金项目： | 陕西省社会科学基金资助项目（09N010） |
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| 摘 要： | 通过问卷调查法对西北地区10所大学学生体育消费行为调查研究,结果表明：体育功能多元化是大学生消费动机呈现出多元化趋势的内在动因;消费动机总体指向稳定,但男女生表现出明显差异;大部分大学生体育消费行为过程呈现出不稳定的特征,易受外界干扰,且在对风险预测上表现出不够理性;体育信息收集的渠道过于狭窄,信息的准确性、专业性不足...
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| 关 键 词： | 普通高校 大学生 体育消费 预期行为 |
On the Anticipated Sports Consumption Behavior of College Students from Universities in Northwest China |
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| ZHANG Chao,XU Guo-fu,BAI Guang-bin.On the Anticipated Sports Consumption Behavior of College Students from Universities in Northwest China[J].Journal of Xi‘an University of Arts & Science:Natural Science Edition,2011(4):105-109. |
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| Authors: | ZHANG Chao XU Guo-fu BAI Guang-bin |
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| Institution: | (Physical Education Department,Xidian University,Xi＇an 710071,China) |
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| Abstract: | We have investigated the sports consumption behavior of the college students from 10 universities in Northwest China based on a questionnaire.The results show that the pluralism of sports function accounts for the pluralism of students＇ consumption motivation.The overall consumption motivation tends to be stable.Meanwhile,there is a clear discrepancy between male and female students.Most of the sports consumption behaviors are unstable,vulnerable to external influences and irrational in predicting risks.Sports information is inadequate,inaccurate and shows a lack of professional judgment. |
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| Keywords: | university college student sports consumption anticipated behavior |
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