| 绿色营销实施初探 |
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| 引用本文： | 刘勇.绿色营销实施初探[J].辽宁科技学院学报,2007,9(2):56-57. |
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| 作者姓名： | 刘勇 |
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| 作者单位： | 中国网通(集团)有限公司本溪市分公司,辽宁,本溪,117000 |
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| 摘 要： | 传统营销的研究焦点是由企业、顾客与竞争者构成的所谓的"魔术三角".绿色营销研究的焦点是对其进一步扩展.它是通过环境保护的手段来满足人类的长远需要,因此,假以时日,有关方面最终会求同存异,协调行动,实现全球社会经济的可持续发展.
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| 关 键 词： | 绿色营销 企业 顾客 竞争者 可持续发展 |
| 文章编号： | 1008-3723（2007）02-0056-02 |
| 收稿时间： | 2007-04-18 |
| 修稿时间： | 2007-04-18 |
A Discussion on the Green Market Business |
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| LIU Yong.A Discussion on the Green Market Business[J].Journal of Liaoning Institute of Science and Technology,2007,9(2):56-57. |
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| Authors: | LIU Yong |
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| Institution: | Benxi Branch, China network network Communication Co. Ltd. Benxi, liaoning, 117000, China |
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| Abstract: | The principal focus dealt with by the traditional market business is the so - called magic triangle which consists of enterprise, customer and competitor. The focus dealt with by the green market business is further development of the magic triangle, that satisfy the perspective necessity of human by means of environmental protection. Finally, the concerned aspects will seek the common ground while reserving difference, coordinate their action, and realize the sustained development of world economy. |
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| Keywords: | Green market business Enterprise customer competitor Sustained development |
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