| 《机电产品营销学》教学当中存在的问题及教学模式改革的思考 |
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| 引用本文： | 马东利.《机电产品营销学》教学当中存在的问题及教学模式改革的思考[J].辽宁科技学院学报,2010,12(2):51-52,50. |
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| 作者姓名： | 马东利 |
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| 作者单位： | 洛阳理工学院,外语系,河南,洛阳,471023 |
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| 摘 要： | 随着我国经济高速发展,企业需要具有一定工科背景的营销人才,《机电产品营销学》作为机电设备维修与管理专业的考查课,扩大了学生的知识面,培养了学生的市场意识,但也存在不少问题,其内容和授课方式的改革迫在眉睫,本文旨在从目前教学过程中存在的问题提出适当的建议,以便《机电产品营销学》理论能够真正的与实践结合,使学生学以致用。
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| 关 键 词： | 机电产品 营销 教学改革 |
Reflection on Problems in Teaching the Course "Marketing of Electro-mechanical product" and the Reform of Instruction Pattern |
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| MA Dong-li.Reflection on Problems in Teaching the Course "Marketing of Electro-mechanical product" and the Reform of Instruction Pattern[J].Journal of Liaoning Institute of Science and Technology,2010,12(2):51-52,50. |
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| Authors: | MA Dong-li |
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| Institution: | MA Dong-li(Luoyang Institute of Science and Engineering,Luoyang,Henan,471023,China) |
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| Abstract: | Along with the rapid development of Chinese economy,enterprises need more marketing talents with certain engineering background.As an elective course for the major Electro-mechanical equipment maintenance and management,the course marketing of electro-mechanical product' can enlarge students' knowledge and cultivate their marketing sense.However,there are still many problems,both course content and teaching method need urgent reform.According to these problems,the paper presents convenient suggestions. |
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| Keywords: | Electro-mechanical product Marketing Teaching reform |
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