| 网—景游开发提升策略探讨 |
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| 引用本文： | 张建荣,郝丽,杨宏伟.网—景游开发提升策略探讨[J].信阳师范学院学报(哲学社会科学版),2016(4):49-52. |
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| 作者姓名： | 张建荣 郝丽 杨宏伟 |
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| 作者单位： | 陕西师范大学旅游与环境学院;山西大学商务学院 |
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| 基金项目： | 山西省教育科学规划课题(GH-12092);国家旅游局2015年度“万名旅游英才计划”(WMYC20151065) |
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| 摘 要： | 当今是科技迅猛发展的时代,旅游科技化与科技化旅游已成为旅游产业发展的一大趋势。网—景游是这一大背景下旅游和网络结合的新体验式产品,是网络游戏与旅游景区彼此之间的相互呈现。网—景游在场景、项目、市场、文化、客源等多个层面具有传统旅游无法比拟的优势,但网—景游在体验方式、内容创新、营销推广等领域还有很大的空间有待开发。积极开发网—景游,必将为开发旅游新产品、推动旅游体验化、丰富旅游项目内容、提升旅游知名度等发挥积极作用。
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| 关 键 词： | 网—景游 科技 网络游戏 旅游 |
Discussion about the Development of Network Game and Tourism |
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| ZHANG Jianrong;HAO Li;YANG Hongwei.Discussion about the Development of Network Game and Tourism[J].Journal of Xinyang Teachers College(Philosophy and Social Sciences Edition),2016(4):49-52. |
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| Authors: | ZHANG Jianrong;HAO Li;YANG Hongwei |
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| Institution: | ZHANG Jianrong;HAO Li;YANG Hongwei;Institute of Tourism and Environment,Shaanxi Normal University;Business college,Shanxi University; |
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| Abstract: | Today is the era of technology. It is becoming a trend that tourism and technology interact with each other. Experience-based tourism has become one of the core contents of tourism industry. Online game-tour is a new experienced product under this background that tourism and network are combined with each other,which has incomparable advantages in the scene,projects,market,culture,customers and other multiple levels. But in the field of experience mode,content innovation,marketing promotion and other areas there is still a lot of space to be developed. In the end,it plays a positive role to develop new tourism products,promote tourism experience,enrich the contents of tourism projects and increase tourism popularity. |
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| Keywords: | online game-tour technology online game tourism |
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