| 公司企业家精神与企业绩效的实证研究——基于营销能力的交互作用 |
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| 引用本文： | 郭惠玲.公司企业家精神与企业绩效的实证研究——基于营销能力的交互作用[J].华侨大学学报(哲学社会科学版),2014(3):84-92. |
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| 作者姓名： | 郭惠玲 |
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| 作者单位： | 华侨大学工商管理学院,福建泉州,362021 |
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| 基金项目： | 中央高校基本科研业务费专项资金·华侨大学哲学社会科学青年学者成长工程 |
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| 摘 要： | 通过对195家企业的实证研究发现,不同维度的公司企业家精神对企业绩效并非具有一致的影响,其中公司创新精神和积极主动精神是正向影响企业绩效,而冒险精神则是负向影响企业绩效。并且,企业营销能力与公司企业家精神具有正向的交互作用。
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| 关 键 词： | 公司企业家精神 营销能力 企业绩效 |
Case Study on the Relationship between Corporate Entrepreneurship and Firm Performance: Based on the moderating Effect of Marketing Capability |
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| GUO Hui-ling.Case Study on the Relationship between Corporate Entrepreneurship and Firm Performance: Based on the moderating Effect of Marketing Capability[J].Journal of Huaqiao University(Humanities & Social Science),2014(3):84-92. |
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| Authors: | GUO Hui-ling |
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| Institution: | GUO Hui-ling (College of Business Administration, Huaqiao Univ., Quanzhou, Fujian, 362021, China) |
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| Abstract: | Although the positive effects of corporate entrepreneurship on firm＇s innovation performance had been widely recognized in academics, a few scholars have found that there are different impacts of corporate entrepreneurship in different enterprises. Through empirical research on 195 companies, this paper found that different dimensions of corporate entrepre- neurship didn＇t execute a consistent effect on firm performance. Corporate innovative spirit and proactive spirit have positive impact on firm performance, but risk-taking spirit has negative impact on firm performance. Also, marketing capability and corporate entrepreneurship have positive interaction. |
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| Keywords: | corporate entrepreneurship marketing capabilities firm performance |
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