| 旅行社如何做好顾客的吸引与维系 |
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| 引用本文： | 孟宪军,刘颖.旅行社如何做好顾客的吸引与维系[J].辽宁师范大学学报(社会科学版),2002,25(3):23-25. |
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| 作者姓名： | 孟宪军 刘颖 |
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| 作者单位： | 大连海事大学,商学院,辽宁,大连,116026 |
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| 摘 要： | 随着人民生活水平的提高，旅游已经成为一种时尚，旅行社是顾客旅游生活的重要环节之一，它想要发展要竞争，就必须搞好促销，做好顾客的吸引与维系工作。旅行社基本上从游客心理、旅游价值、服务质量、服务方法、信息存储利用等方面进行工作，借以加强与顾客的联系。
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| 关 键 词： | 旅游 消费 旅行社 顾客满意 吸引 维系 |
| 文章编号： | 1000-1751(2002)03-0023-03 |
| 修稿时间： | 2002年1月27日 |
How Can Travel Agencies Well Attract and Maintain Customers |
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| MENG Xian jun,LIU Ying.How Can Travel Agencies Well Attract and Maintain Customers[J].Journal of Liaoning Normal University(Social Science Edition),2002,25(3):23-25. |
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| Authors: | MENG Xian jun LIU Ying |
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| Abstract: | With improvement of people's living standard, travel has become a fashion. Travel agencies are the important links of customers' travel life. If travel agencies want to win in competition, they must promote well and do a good job of attracting and maintaining customers. In order to accomplish it, travel agencies should carry through the work by taking care of the following aspects: customers' psychology, travel value, service quality, serving methods and information storing and utilization. |
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| Keywords: | Travel consumption travel agencies customers' satisfaction attract maintain |
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