| 青海互助土族民俗旅游的SWOT分析 |
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| 引用本文： | 赵昌宏,马明呈.青海互助土族民俗旅游的SWOT分析[J].青海师范大学学报(哲学社会科学版),2008(4):27-31. |
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| 作者姓名： | 赵昌宏 马明呈 |
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| 作者单位： | 1. 青海北山国家森林公园,青海,互助,8105052
2. 青海大学,青海,西宁,810016 |
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| 摘 要： | 本文针对青海互助土族民俗旅游的开发现状，采取实地踏查法、问卷访问等方法进行调查分析，并采用SWOT分析法分析了土族民俗旅游开发的优势、弱势、机遇与挑战；分析阐述了土族民俗旅游给当地经济带来的影响，提出了构建互助土乡民俗风情旅游区的旅游发展思路；其发展模式是：建立主题鲜明的土族文化旅游区；利用节会集中展示土族文化旅游资源；建立土族文化博物馆；利用研讨会挖掘土族文化旅游资源内涵。
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| 关 键 词： | 青海互助 土族 民俗旅游 SWOT分析 |
Swot Analysis of Folk - custom Tourism in Qinghai Huzhu Tu Minority Area |
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| ZHAO Chang-hong,MA Ming-cheng.Swot Analysis of Folk - custom Tourism in Qinghai Huzhu Tu Minority Area[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2008(4):27-31. |
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| Authors: | ZHAO Chang-hong MA Ming-cheng |
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| Institution: | ZHAO Chang-hong ,MA Ming-cheng ( 1. Qinghai North Mountain National Forest Park , Huzhu County of Qinghai Province 810505, China; 2. Qinghai University, Xining 810016, China) |
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| Abstract: | Aiming at the developing situation of Huzhu Tu minority tourism industry, the investigation and analysis have been carried out by questionnaire from tourist and investigation at local area; meanwhile, the tourism developing advantage and disadvantage, chance and challenge are analyzed by using SWTO analysis. The impact of this tourism to local economy is described. Some developing idea on Huzhu folk - custom tourism has been put forward. The dev, eloping model should be that： setting up Tu minority culture tourism area where have obvious Tu minority character, laying out Tu minority tourism resource by using festival, building Tu minority culture museum ; the meaning of Tu minority tourism resource should be developed by seminar. |
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| Keywords: | Hu Zhu county of Qinghai TU minority folklore tourism analysis of SWOT |
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