| 历史文化与城市品牌的创建与传播——以山东省泰安市为例 |
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| 引用本文： | 赵庆海,于鸿远,彭淑贞.历史文化与城市品牌的创建与传播——以山东省泰安市为例[J].绥化学院学报,2007,27(1):12-14. |
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| 作者姓名： | 赵庆海 于鸿远 彭淑贞 |
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| 作者单位： | 1. 山东大学,山东济南,250100
2. 泰山学院,山东泰安,271000 |
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| 摘 要： | 历史文化是一个城市的名片,体现着城市的个性与特色。本文在分析泰安市借助历史文化创建城市精神品牌、形象品牌、环境品牌、产业品牌的可行性基础上,探讨了泰安市城市品牌传播的六条途径:城市广告、城市歌曲、城市文艺作品、城市大型活动、城市旅游、城市文化纪念品的建设等,以期扩大泰安市的城市影响力和吸引力,从而提高城市竞争力。
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| 关 键 词： | 历史文化 城市品牌 创建与传播 泰安市 |
| 文章编号： | 1004-8499（2007）01-0012-03 |
| 收稿时间： | 2006-10-18 |
| 修稿时间： | 2006年10月18 |
Creation and Transmission of Historical Cultures and City's Brands——Taking the city Tai'an of Shandong province for example |
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| Zhao Qinghai,Yu Hongyuan,Peng Shuzhen.Creation and Transmission of Historical Cultures and City''''s Brands——Taking the city Tai''''an of Shandong province for example[J].Journal of Suihua University,2007,27(1):12-14. |
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| Authors: | Zhao Qinghai Yu Hongyuan Peng Shuzhen |
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| Institution: | 1.Shandong University Shandong Jinan 250100;2.Taishan college Shandong Taian 271000 |
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| Abstract: | As a kind of Cards of city,city's culture reflects its characteristics and features.The paper,based on the analysis of feasibility of creation of spiritual brand of city,image brand,environment brand and industry brand with the help of historical cultures of Tai'an,discusses the six ways of transmission of the Tai'an city brand: city's acvertising,city's songs,city's works of art,important activities of city,city's travelling,construction of souvenirs of city culture and so on,in order to expand the influence and attracion of Tai'an city and to improve the city's competitiveness. |
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| Keywords: | historical culture city brand creation and transmission city of Tai'an |
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