| 社交媒体时代的广告创意策略分析 |
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| 引用本文： | 于潇.社交媒体时代的广告创意策略分析[J].绥化学院学报,2011(6):69-71. |
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| 作者姓名： | 于潇 |
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| 作者单位： | [1]闽江学院中文系,福建福州350108;[2]厦门大学新闻传播学院,福建厦门361000 |
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| 摘 要： | Web2.0时代,互联网越来越多地融入了交流、互动、分享的人性化元素。社交媒体带给网络用户更加新鲜的体验,更具创意的网络传播应用模式。受众接受和传播信息的方式发生巨大变化,广告创意传播面临巨大挑战,在社交媒体时代如何通过广告创意使得广告传播取得理想效果,是论文研究的内容。
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| 关 键 词： | 社交媒体 受众 广告创意 策略 |
Analysis of Advertising Creative Strategies in Social Media Era |
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| Yu Xiao.Analysis of Advertising Creative Strategies in Social Media Era[J].Journal of Suihua University,2011(6):69-71. |
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| Authors: | Yu Xiao |
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| Institution: | Yu Xiao(Literature Department of Minjiang University,News and Communication College of Xiamen University,Fuzhou City Fujian Province,350108) |
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| Abstract: | In the Web 2.0 age,humane elements related to communication,interaction and sharing have been incorporated into the internet.Social media brings fresher experience and more creative transmission and application modes to the web users.Great changes have taken place in the ways that audience receive and send information.Advertising creative transmission is facing great challenges.This article mainly studies the strategies that help advertising transmission to attain ideal effect through advertising creativity... |
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| Keywords: | social media audience advertising creativity strategies |
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