Response bias in college freshmen's responses to mail surveys |
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| Authors: | Jerry Hutchison Nona Tollefson Henry Wigington |
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| Institution: | (1) Academic Affairs, The University of Kansas, 323 Strong, 66045 Lawrence, KS |
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| Abstract: | This study compared the attitudes and demographic characteristics of an intact group of college freshmen to those of a sample responding to a mail survey and a sample responding to a telephone follow-up. Contrary to expectation, the three samples did not differ significantly in mean attitude responses. The absence of significant mean differences indicated no significant bias in college freshmen's responses to a mail survey. However, a higher percentage of returns was received from females and higher achievers than from males and low achievers. |
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