| 太原市会展旅游发展的SWOT分析及对策研究 |
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| 引用本文： | 马龙,赵媛.太原市会展旅游发展的SWOT分析及对策研究[J].晋城职业技术学院学报,2013,6(1):59-62. |
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| 作者姓名： | 马龙 赵媛 |
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| 作者单位： | 运城学院 经济管理系,山西运城,044000 |
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| 摘 要： | 本文在根据SWOT分析法详细分析太原市会展旅游的优势、劣势、机会、威胁的基础上,通过与其他中部城市中会展旅游发展较快的典型城市进行对比研究,针对太原市会展旅游的发展现状和问题所在,提出了有利于未来太原市会展旅游可持续健康发展的对策。
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| 关 键 词： | SWOT分析 会展旅游 品牌战略 |
The SWOT Aanalysis of Situation and Solution of MICE Tourism in Taiyuan |
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| MA Long
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ZHAO Yuan.The SWOT Aanalysis of Situation and Solution of MICE Tourism in Taiyuan[J].Journal of Jincheng Institute of Technology,2013,6(1):59-62. |
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| Authors: | MA Long ZHAO Yuan |
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| Institution: | (Yuncheng university,Yuncheng,Shanxi 044000,China) |
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| Abstract: | Along with the continuous development of China＇s economy, MICE tourism is waking into our life,which, as a new economic growth point,makes a great contribution to promoting the development of the local tourism as well as its economy.Nowadays,MICE tourism, with its high profit margins,attracts more and more cities.Without a doubt,as one of cities which have a slow development in the central area,Taiyuan is also attempting to seize the opportunity and make the most of local distinguishing feature to promote its economic development.This paper,based on the SWOT analysis method to analyze the advantages and disadvantages, chances and threats of the current development of MICE tourism in Taiyuan, puts forward a solution to the sustainable development of MICE tourism in Taiyuan in the future, by comparing with other typical cities in the central area which have a higher level of MICE tourism and caring out a deep research of the present situation of MICE tourism development in Taiyuan. |
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| Keywords: | SWOT analysis MICE tourism brand strategy |
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