| 营销观念的变迁及启示 |
| |
| 引用本文： | 李艳.营销观念的变迁及启示[J].晋城职业技术学院学报,2011,4(6):93-96. |
| |
| 作者姓名： | 李艳 |
| |
| 作者单位： | 晋城职业技术学院,山西晋城,048026 |
| |
| 摘 要： | 营销观念的变迁大致经历了五个阶段,即生产观念、产品观念、推销观念、市场营销观念、社会营销观念。由营销观念的发展演变获得启示：营销观念是与时俱进的;企业必须兼顾消费者、社会和企业三者的利益;我国企业树立实施正确的营销观念任务重大而艰巨。
|
| 关 键 词： | 营销观念 发展演变 启示 |
Changes and Revelations of Marketing Concept |
| |
| LI Yan.Changes and Revelations of Marketing Concept[J].Journal of Jincheng Institute of Technology,2011,4(6):93-96. |
| |
| Authors: | LI Yan |
| |
| Institution: | LI Yan(Jincheng Institute of Technology,Jincheng,Shanxi 048026,China) |
| |
| Abstract: | There are about five stages of changes of Marketing concept:production concept,product concept,selling concept,marketing concept and social marketing concept.The revelations we can get from the development and changes of marketing concept are as follows:the marketing concept should be kept up with the times;companies must take into account the interests of the consumer,the society and the business;to Chinese enterprises,establishing and implementing the right marketing concept is a heavy and difficult task. |
| |
| Keywords: | marketing concept development and change revelation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
