| 孝感城市品牌整合营销传播模式探讨 |
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| 引用本文： | 沈易娟.孝感城市品牌整合营销传播模式探讨[J].孝感职业技术学院学报,2010(3):88-91. |
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| 作者姓名： | 沈易娟 |
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| 作者单位： | 湖北职业技术学院财经学院,湖北孝感432000 |
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| 摘 要： | 城市建设的核心就是品牌建设,孝感市作为武汉城市圈的副中心城市,要加大城市品牌建设方面的力度,通过多种途径宣传品牌。文章通过对孝感城市品牌整合传播意义的分析,着重从新闻媒体、公关事件、名人效应等方面对城市品牌整合营销传播模式进行了探讨。
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| 关 键 词： | 城市品牌 孝文化 整合营销 传播 |
Probe into Marketing and Spreading Models of Brand Integration in Xiaogan City |
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| SHEN Yi-juan.Probe into Marketing and Spreading Models of Brand Integration in Xiaogan City[J].Journal of Xiaogan Vocational-Technical College,2010(3):88-91. |
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| Authors: | SHEN Yi-juan |
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| Institution: | SHEN Yi-juan(School of Finance and Economics,Hubei Polytechnic Institute,Xiaogan,Hubei 432000,China) |
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| Abstract: | The center of city construction is brand building.As the secondary urban center of Wuhan City Circle,it is essential for Xiaogan City to strengthen brand construction and propogate it in various channels.On the basis of analyzing the spreading significance of brand integration in Xiaogan City,the article probes into the marketing spreading models of urban brand integration mainly from the following aspects： news media;events of public relations and celebrity effect. |
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| Keywords: | city brand culture of filial piety integration marketing spreading |
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