| 简析网络传播中受众角色的变化 |
| |
| 引用本文： | 乐程.简析网络传播中受众角色的变化[J].安徽教育学院学报,2005,23(5):114-115,132. |
| |
| 作者姓名： | 乐程 |
| |
| 作者单位： | 芜湖师范专科学校,学报编辑部,安徽,芜湖,241008 |
| |
| 摘 要： | 随着网络时代的到来,传统的传播理论已无法给网络传播中出现的新现象以合理的解释,尤其是信息传播的开放性和交互性使受众在网络传播中显现出许多与传统大众传播中不同的特征.本文将网络传播中受众与大众传播中的受众进行对比,分析了网络传播中受众的新特点.
|
| 关 键 词： | 受众 大众传播 网络传播 |
| 文章编号： | 1001-5116（2005）05-0114-02 |
| 收稿时间： | 2005-03-23 |
| 修稿时间： | 2005-03-23 |
A Brief Analysis on the Change of Audience Role in the Cyber Communications |
| |
| LE Cheng.A Brief Analysis on the Change of Audience Role in the Cyber Communications[J].Journal of Anhui Institute of Education,2005,23(5):114-115,132. |
| |
| Authors: | LE Cheng |
| |
| Abstract: | With the approach of cyber times, the traditional communications theory is unable to make reasonable explanations about the new phenomenon in the cyber communications, especially the openness and interaction of the information transmission reveal the distinct features different from the traditional mass media in the cyber communications audience. This essay will make a comparative study between the cyber communications audience and mass media audience, and the new features in the cyber communications is also analyzed. |
| |
| Keywords: | audience mass communications cyber communications |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
