| 标记象似性原则在广告文体中的体现 |
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| 引用本文： | 杨佳雯.标记象似性原则在广告文体中的体现[J].四川教育学院学报,2009,25(10):89-91,94. |
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| 作者姓名： | 杨佳雯 |
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| 作者单位： | 四川外语学院,国际商学院,重庆,400031 |
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| 摘 要： | 将象似性理论运用到文体学研究中,用标记象似性原则从版面设计、标点符号、词汇、句法和修辞等五个层面来解释广告的一些文体特征,挖掘其形式与意义之间的关系,从而进一步论证了象似性是取得文体特征的一个重要手段。
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| 关 键 词： | 标记象似性 广告文体 文体特征 |
Application of Marked Iconicity Theory in Advertising Style |
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| YANG Jia-wen.Application of Marked Iconicity Theory in Advertising Style[J].Journal of Sichuan College of Education,2009,25(10):89-91,94. |
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| Authors: | YANG Jia-wen |
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| Institution: | YANG Jia-wen(School of International Business,Sichuan International Studies University,Chongqing 400031,China) |
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| Abstract: | This paper is a tentative application of iconicity theory to the study of stylistics.From the perspective of marked iconicity,it attempts to explore the stylistic features of advertising from five aspects,namely,layout,punctuation,lexis,syntax and rhetoric to prove that marked iconicity is an important approach to stylistic features. |
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| Keywords: | marked iconicity advertising stylistic features |
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