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高等院校《公共关系学》课程设置与实践研究
引用本文:刘明,王静,彭永华.高等院校《公共关系学》课程设置与实践研究[J].新疆教育学院学报,2011,27(2):66-69.
作者姓名:刘明  王静  彭永华
作者单位:新疆师范大学国际文化交流学院,新疆乌鲁木齐,830054
基金项目:新疆维吾尔自治区哲社研究规划课题“汉语中亚推广师资培养体系研究”(09BYY046)的阶段性成果之一
摘    要:随着社会的进步和发展以及全球化竞争格局的日益形成,经济全球化的发展趋势逐渐演变为世界经济体之间的公共关系.《公共关系学》可以培养大学生的综合能力和素质;进而实现课程设置与能力培养的统一.因此,设置《公共关系学》课程很有必要.

关 键 词:课程设置  课程实施  教育人类学

A Study of the Setting of the Curriculum and Practice of Public Relations in Colleges and Universities
Liu Ming,Wang Jing,Peng Yong-hua.A Study of the Setting of the Curriculum and Practice of Public Relations in Colleges and Universities[J].Journal of Xinjiang Education Institute,2011,27(2):66-69.
Authors:Liu Ming  Wang Jing  Peng Yong-hua
Institution:Liu Ming Wang Jing Peng Yong-hua(College of International Cultural Exchange,Xinjiang Normal University,Urumqi 830054,Xinjiang)
Abstract:With the social development and the increasing formation of the situation of global competition,the developing trend of economic globalization is gradually evolving into the public relations among the world economic groups.Public Relations can foster the college students' comprehensive ability and quality;and then it can further realize the unity of the curriculum setting and ability fostering.Therefore,it is quite necessary to set up the curriculum of Public Relations.
Keywords:curriculum setting  curriculum implementation  educational anthropology  
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