| 新疆天山天池风景区游客满意度调查研究 |
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| 引用本文： | 李偲,吴纯渊.新疆天山天池风景区游客满意度调查研究[J].新疆教育学院学报,2009,25(4):109-113. |
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| 作者姓名： | 李偲 吴纯渊 |
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| 作者单位： | 1. 新疆大学,旅游学院,新疆,乌鲁木齐,830046
2. 新疆教育学院,人文科学分院,新疆,乌鲁木齐,830043 |
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| 摘 要： | 为了解游客对新疆天山天池风景区在餐饮、交通、住宿、游览、娱乐、基础设施建设等方面的现实评价,引入游客满意度概念,通过德尔菲法和态度赋值法测算了游客对天池风景区的满意度为＂一般＂。说明该景区在产品开发层次、旅游基础服务设施建设和景区服务管理等方面存在不足,在此基础上提出若干对策建议。
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| 关 键 词： | 天山天池风景区 游客满意度 指标 |
Investigation and Study of the Degree of Tourists' Satisfaction with the Scenic Spot, Heavenly Pond,in the Tianshan Mountain in Xinjiang |
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| Li Cai,Wu Chunyuan.Investigation and Study of the Degree of Tourists' Satisfaction with the Scenic Spot, Heavenly Pond,in the Tianshan Mountain in Xinjiang[J].Journal of Xinjiang Education Institute,2009,25(4):109-113. |
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| Authors: | Li Cai Wu Chunyuan |
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| Institution: | Li Cai ＆ Wu Chunyuan (College of Tourism,Xinjiang University,Urumqi 830046,Xinjiang;School of the Humanities, Xinjiang Education Institute,Urumqi 830043,Xinjiang) |
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| Abstract: | The concept of the degree of tourists＇satisfaction is introduced in order to find out the tourists＇actual evaluation of food,drinks,traffic,accommodation,tourism,recreation,insfrastructural facilities,etc..The degree of tourists＇satisfaction with the scenic spot,Heavenly Pond,has been calculated by the Delphi and attitude evatuation methods and the statistical inference is＂ordinary＂.It indicates that there are defects in product development levels,the construction of infrastructure,service and management in the scenic spot.This article puts forward some sloutions to the problems on the basis of it. |
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| Keywords: | scenic spot Heavenly Pond in the Tianshan Mountain degree of satisfaction target |
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