| 人学生旅游消费行为探究——以芜湖市高校为例 |
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| 引用本文： | 葛元骎,孙小蒙.人学生旅游消费行为探究——以芜湖市高校为例[J].怀化学院学报,2013(9):59-62. |
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| 作者姓名： | 葛元骎 孙小蒙 |
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| 作者单位： | 安徽师范大学教育科学学院,安徽芜湖,241000 |
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| 摘 要： | 目的：以安徽省芜湖市467名高校大学生为研究对象，探索大学生旅游消费行为的特征，分析大学生旅游消费行为的影响因素。以期指导中西部二线城市大学生旅游市场的开发。方法：采用随机抽样方式发放调查问卷并获取数据，使用SPSS统计软件进行数据处理。结果：影响大学生旅游消费行为的主要人口学变量分别为（1）性别，（2）月生活费，（3）年级，其在出游时间、出游方式及旅游食宿要求上存在显著差异。
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| 关 键 词： | 大学生 旅游消费行为 调查问卷 人口学差异 |
Study on College Students'Tourism Consumption Behavior---Illustration of Wuhu City |
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| GE Yuan-qin
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SUN Xiao-meng.Study on College Students'Tourism Consumption Behavior---Illustration of Wuhu City[J].Journal of Huaihua University,2013(9):59-62. |
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| Authors: | GE Yuan-qin SUN Xiao-meng |
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| Institution: | ( Anhui Normal University, Wuhu, Anhui 241000) |
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| Abstract: | Purpose： In this paper, 467 college students in Wuhu City, Anhui Province as the research objects, explored charaeteristics of tourism consumption behavior of college students, analyzed influence factors of tourism consumption behavior of college students. Expect to guide the development of tourist market of college students＇ in which second - tier cities in the Midwest. Method： Adopted random sampling method to issued questionnaires to get data, then used the SPSS statistical software to process data. Result： The main demographic variables which affect tourism consumption behavior of college students are： （1） gender, （2） monthly expenses, （3） grade. There are significant differences in the travel time, travel ways, board and lodging requirements, tourism shopping. |
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| Keywords: | college students tourism consumption behavior questionnaire demographic differences |
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