| 沙县小吃文化营销研究 |
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| 引用本文： | 黄海棠.沙县小吃文化营销研究[J].怀化学院学报,2009,28(3). |
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| 作者姓名： | 黄海棠 |
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| 作者单位： | 三明学院,福建,三明,365001 |
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| 摘 要： | 沙县小吃在我国的小吃市场上占有很大的份额,且其发展仍具有较大的潜力,引入文化营销的概念,将文化营销的产品文化营销、品牌文化营销和企业文化营销三个层次运用到沙县小吃的营销模式中,提出应加强小吃产品的营养和保健、树立品牌并创建其行业文化。
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| 关 键 词： | 文化营销 品牌 |
The Analysis of the Culture Marketing in Sha County Snack |
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| HUANG Hai-tang.The Analysis of the Culture Marketing in Sha County Snack[J].Journal of Huaihua University,2009,28(3). |
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| Authors: | HUANG Hai-tang |
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| Institution: | Sanming University;Sanming;Fujian 365001 |
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| Abstract: | Sha County Snack has taken a huge share of the whole snack market in China,and it will have a large developing potential.This article,based on the theory of cultural marketing,applying into the marketing mode of Sha County Snack the three levels of cultural marketing,i.e.marketing of product culture,marketing of brand culture and marketing of corporate culture,proposes to improve the nutrition and health of the snacks,to establish its brand and to creat its corporate culture. |
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| Keywords: | Culture Marketing brand |
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