| 中国游客境外住宿偏好研究——以英国伦敦为例 |
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| 引用本文： | 何芸.中国游客境外住宿偏好研究——以英国伦敦为例[J].湘南学院学报,2009,30(3):18-20,44. |
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| 作者姓名： | 何芸 |
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| 作者单位： | 广州大学旅游学院,广东广州,510006 |
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| 摘 要： | 以访问英国的中国出境游游客作为调查样本,对中国出境游客的住宿选择与质量评价偏好等进行了问卷调查和分析,可以为旅游企业完善境外旅游产品提供参考依据。
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| 关 键 词： | 旅游偏好 出境游 中国游客 |
A Study of Lodging Preferences of Chinese Outbound Tourists——A Case of London(GB) |
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| HE Yun.A Study of Lodging Preferences of Chinese Outbound Tourists——A Case of London(GB)[J].Journal of Xiangnan University,2009,30(3):18-20,44. |
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| Authors: | HE Yun |
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| Institution: | Guangzhou University;Guangzhou 510006;China |
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| Abstract: | With the rapid development of Chinese outbound tourism,more and more attention has been paid to tourism consumer behavior of Chinese outbound tourists,while few researches have been done on the study of the lodging consumer behavior and preferences of Chinese outbound tourists.This study,therefore,sets out to explore the lodging choices and quality evaluation preferences of Chinese outbound tourists,based on a questionnaire research in London,in order to provide references to tourism enterprises for develop... |
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| Keywords: | preferences study outbound tourism Chinese tourists |
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