| 后现代标识图形审美意象 |
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| 引用本文： | 陈大楚.后现代标识图形审美意象[J].湘南学院学报,2008,29(6). |
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| 作者姓名： | 陈大楚 |
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| 作者单位： | 湘南学院,艺术设计系,湖南,郴州,423000 |
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| 摘 要： | 在不断变换的时尚大潮中，伴随现代大众文化和消费文化的流行，后现代标识图形和它所代言的品牌产品推动着审美时尚文化的演变，引领着人们审美观念的变革，呈现出风格多样、形式各异的审美心理趋向，具体表现为：标识图形的形象化；表现风格的多元化；价值取向的大众化；重拾传统；回归自然。
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| 关 键 词： | 后现代标识图形 审美意象 多元化 大众文化 |
Post-modern Mark Graphic Aesthetic Image |
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| CHEN Da-chu.Post-modern Mark Graphic Aesthetic Image[J].Journal of Xiangnan University,2008,29(6). |
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| Authors: | CHEN Da-chu |
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| Institution: | CHEN Da-chu(Fine Arts Department,Xiangnan University,Chenzhou 423000,China) |
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| Abstract: | With the ever-changing tide of fashions and the popularity of the grass-root culture and consumption culture,the post-modern mark graphs and the brands that they represent are promoting the changes in the aesthetic fashion culture,which leads people to change their aesthetic values.The changes come in various forms and styles,namely,they are the visualizing of the mark graphs,the variety of the expression styles,mass-oriented value recognition;going back to tradition and nature. |
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| Keywords: | post-modern mark graph aesthetic image variety grass-root culture |
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