| 试论郴州文化旅游的发展策略 |
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| 引用本文： | 艾晶,黄小彤.试论郴州文化旅游的发展策略[J].湘南学院学报,2004,25(1):103-106,125. |
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| 作者姓名： | 艾晶 黄小彤 |
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| 作者单位： | 1. 嘉兴学院,文学院,浙江,嘉兴,314001
2. 四川大学,历史文化学院,四川,成都,610064 |
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| 摘 要： | 文化旅游是当今旅游业的发展趋势,人们对于文化旅游资源的发掘多有著述,而对发展文化旅游的具体方式和方法则少有关注。郴州是全国旅游城市,因地处偏远而积存了许多较为古老的文化旅游资源,又因位于湘、粤、赣三地交界处,因此其历史文化具有边缘性的特征。发展郴州的文化旅游业,应立足本土文化,坚持求异导向,做好以下三个方面的工作:从当地的文脉中提取有差异性的主题以进行形象定位;在打造旅游产品时对文化事象施以巧妙的嫁接;塑造具有本土文化特色的旅游接待风格。
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| 关 键 词： | 文化旅游 郴州 文脉 主题形象 文化嫁接 接待风格 |
| 文章编号： | 1672-8173(2004)01-0103-04 |
On the Strategies of Developing Cultural Tour of Chenzhou |
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| AI Jing,HUANG Xiao-tong.On the Strategies of Developing Cultural Tour of Chenzhou[J].Journal of Xiangnan University,2004,25(1):103-106,125. |
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| Authors: | AI Jing HUANG Xiao-tong |
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| Institution: | AI Jing~1,HUANG Xiao-tong~2 |
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| Abstract: | The cultural tour is the developing tendency of tourist industry today. There are many works on the arrangement of the resources of culture tour, but few of them are on the methods of developing it in detail. This article takes Chenzhou, Hunan Province, as an example to probe into the general plan of developing cultural tour. The archaic Chenzhou used to be a remote place and thus has accumulated great deal of comparatively ancient culture tour resources. Besides, it was in the meet of three provinces——Hunan, Guangdong and Jiangxi——so its historical culture has the feature of edgy district quality. Different ideas should be adopted in developing Chenzhou's cultural tour: drawing the discrepancy theme and image localization from the local culture tradition, handily grafting various culture resources into traveling product; moulding the local style of reception. In a word, we should insist on the direction of constructing a unique style on the basis of native country, which will guarantee the improvement of cultural tour. |
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| Keywords: | cultural tour Chenzhou cultural tradition theme image cultural grafting style of reception |
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